Paradigm-Incubation Research
New-Paradigm Incubation Roadmap: A Conceptual Framework
for Changing Mindsets on Complex Issues and Important Projects
Applicable to Major Innovations in Economics, Science, Law
and Major Government Policies
Alain Martin
A 2011 draft of this paper was discussed at the Executive Forum on Japan’s Nuclear-Power Issues in Montreal on June 14, 2011. 1
PAPER
I work with scientists, policy-makers, engineers and project leaders who are frequently frustrated that the recommendations to their
corporate boards or elected officials go nowhere, especially in initiatives subject to the veto of stakeholders separated by culture, geopolitical divides and other communication-related barriers. The assignments vary widely from getting the executive buy-in and resources to
launch globally-distributed software or a superconductor experiment to structuring capital projects spanning over several years (from a few millions to billions in size) and crafting strategic policies to address the fragmentation in scientific research and experimental development.
We start by validating the vision and goals from multiple perspectives, with the knowledge that, for their target audience, like for
most leaders, there is far more than logic and rational thinking that drive perceptions and decisions. We consider a host of factors that affect people’s decisions including vested interests, information asymmetries between players, fear, context, experience, education,
surprise events and deeply-held beliefs (attitudes, ideals, faith and prejudice). We also assess the direct and indirect, charismatic and coercive influences of other stakeholders including peers, opinion leaders, academics, change advocates, competitors, lobbies and other
stakeholders. We then proceed to craft a strategy to address specific people’s issues that stand in the way of bringing the goals to fruition.
This research builds and expands on that experience to include the larger issue of resistance to new paradigms and large-scale change.
It was initiated in response to corporate and government clients who suggested I expand on Chapter 7 (Value Incubation: A Proven Framework for Early Detection of Threats and Opportunities) and Chapter 8 (Hitch-Hiking on Surprise Events and Tidal Waves to Create Unique
Opportunities) from my book, published in 2001 and titled “Harnessing the Power of Intelligence, Counterintelligence & Surprise Events”.
The book was authored with the collaboration of Dr. Brian Morrissey who wrote the Appendix to Chapter 7 titled “Mad-Cow Issue-Incubation Lessons”, based on his research which applied this framework to the BSE epidemic in Great Britain.
I have subsequently built on the work of several economists, most notably Bruce Scott, who was my professor at Harvard University.
I have collaborated with Prof. Scott, on occasion, and particularly in preparing the 2008 National-Capital Symposium on the Economy, an event commemorating the Centennial of Harvard Business School (HBS). I have also assisted Bruce Scott in a follow-up assignment
titled Democracy at Risk. A draft of Professor Scott’s book "Capitalism: Its Origins and Evolution as a System of Governance" provided the inspiration for the real-life scenario below.
1. Real-Life Scenario